September 2016

It's that time

The final months of the year typically are the busiest for many Fulfillment by Amazon sellers. Making the most of it takes careful planning – and we're here to help.

Check out the tips below for ensuring your holiday sales season is your smoothest yet.


Plan now for holiday sales and save

A number of U.S. FBA fees have changed for the upcoming holiday selling season. Planning now can pay off.

If you sell more, you may save more – U.S. weight-handling fees are reduced for all orders in November and December.

If you store more, you may spend more – U.S. storage fees have increased for November and December, which means now is the best time to optimize your inventory levels.

Learn more about U.S. holiday selling season fee changes at

View fees

Video: Let FBA help you go beyond

FBA Video

Scaling your business takes time and persistence. Using FBA to manage your logistics, customer service, and more can not only speed up your timeline but also help you expand your reach farther than you may have thought possible.

Check out these stories from sellers worldwide who have built successful businesses with FBA. Watch now >

Happy Computer

Sell in Europe more easily with Pan-European FBA

Haven't expanded your reach across Europe yet? Now may be a great time, as the Pan-European FBA program is designed to make it easier for your business to get a foothold in all five of Amazon's European marketplaces.

Ship to one Amazon Europe location, and we'll distribute your products across marketplaces to meet expected demand. When customers order your products, we handle the fulfillment logistics and provide fast, reliable delivery from the closest fulfillment center available. You pay no additional cross-border fulfillment fee.

Sell across Europe >


Enroll in FBA Small and Light today

Selling items that are just too tiny for FBA to be worthwhile? Think again.

FBA's Small and Light program is designed for fast-moving products generally priced $10 or less that meet size and weight criteria. With lower fulfillment costs and FREE Shipping available on all U.S. orders, Small and Light can be a cost-effective way to reach more customers and increase competitiveness.

Use our new self-service registration page to enroll your products and make use of our promotional Pick & Pack and Order Handling rates of $1.50 for eligible orders.

Learn more >


Reminder: Box content information required after November 1, 2016

Effective November 1, 2016, you must provide box content information for each box sent to Amazon. By providing box content information, your products move through our fulfillment network more efficiently and become available for sale sooner.

If you choose not to provide this information, Amazon will need to process your box contents manually for a fee of $0.15 per unit in November and December. The fee will be $0.10 per unit for January through October. If you provide box content information, you will not be charged this fee.

For more information on how to provide box content information, watch our training video or learn more on Seller Central (sign-in required)

Get info >


Prime Day 2016:
By the numbers



increase in customer orders worldwide, compared with Prime Day 2015.



pairs of headphones ordered from sellers across Amazon.

10 Years

10 years

in which Fulfillment by Amazon has supported sellers such as you. Thanks for making Prime Day 2016 our biggest day yet!

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We hope you found this message to be useful.

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