This document is known as the Item Classification Guide. It contains a list of the valid terms you can use in your text file product template to populate the Item Type, Used For, Target Audience, and Other Item Attributes fields. When adding terms to these specific fields, you are giving Amazon.com information that can be used to properly classify your products for inclusion in Search and Browse. When terms are correctly applied to these fields, you are telling Amazon.com useful information about your product:
- ItemType: What is your product?
- TargetAudience: Who uses your product?
- UsedFor: What is the context for which your product was designed?
- OtherItemAttributes: What generic properties does your product have?
- SubjectContent: What is your product about? What image does your product depict?
Failure to use these terms will likely prevent your products from appearing on Amazon.com.
At the very least, your products will be difficult to find.
What does Amazon.com do with these terms? We use them to create search results. We also use them to assign products to predefined browse nodes. Unless your product data includes the terms assigned to a particular browse node, your products will not be included in the site's browse structure. You can refer to the Seller Central help documentation or your Account Manager for a list of the browse nodes for your category and their associated criteria.
In order to improve your product placement on Amazon.com, observe the following pointers:
- Use as many appropriate terms as possible: The more descriptive you are, the more likely it is that your products will surface in multiple browse cases and search results.
- Use specific terms as opposed to general ones: The list below is thematically organized to make it easier to find the right term. Note that not all terms map to a browse node. As a general rule, you should try to use terms that do not have subterms.
- Make your best effort with the terms that are available: The list is long, but it is far from exhaustive. If you cannot find the perfect term, use the next best thing. If you feel like your products don't even come close to being represented by the list below, you may be in the wrong category. Try exploring other Item Classification Guides to see if a more suitable alternative exists. If not, do the best you can and contact your technical account manager to discuss product placement.
- Be precise: In order to be valid, the terms you use in your product template must exactly match terms from this Item Classification Guide. A single misplaced character will invalidate the term.
Terms that can be used in the field
ColorMap :
- black
- blue
- bronze
- brown
- gold
- gray
- green
- metallic
- off-white
- orange
- pink
- purple
- red
- silver
- white
- yellow
Terms that can be used in the field
MaterialType :
- cashmere
- chenille
- cotton
- 100%_cotton
- cotton-blend
- egyptian-cotton
- hydro-cotton
- denim
- down
- feather
- feather-down-blend
- goose-down
- flannel
- fleece
- jersey
- leather
- percale
- polyester
- polyester-blend
- sateen
- satin
- silk
- synthetic
- velvet
- wool
- wool-blend
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Note: Please see the Apparel Merchant Classification Guide for listing Baby Apparel & Accessories products on Amazon.com.
- baby-doorway-jumpers
NOTE: Refers to a thing that hangs from the doorframe and has a seat that allows the baby to jump up and down in the doorway.
- baby-toys
NOTE: Refers to toys made for children 2 years and younger.
- baby-hand-and-feet-finder-toys
NOTE: Refers to toys that attach to the baby's hand or foot.
- baby-mirror-toys
NOTE: Refers to toys that have mirrors in them and are primarily used with infants.
- baby-musical-toys
NOTE: Refers to toys targets to infants and toddlers that play music or other sounds.
- baby-rattles
- baby-shape-and-color-recognition-toys
NOTE: Refers to toys that teach the young child about shapes and colors.
- baby-stroller-toys
- baby-teether-toys
- baby-touch-and-feel-toys
NOTE: Refers to toys that are used for sensory development.
- car-seat-toys
- crib-toys
- early-development-activity-centers
- early-development-playmats
- early-development-puzzles
- push-and-pull-baby-toys
- sorting-and-stacking-baby-toys
- baby-walkers
NOTE: Refers to a product that a young child sits in; has wheels and allows them to move about without being able to walk.
- climber-play-structures
NOTE: Refers to stand-alone structures for children to climb upon.
- electronic-infant-sleep-aids
NOTE: Refers to electronic machines that either play music or simulate the sound heard in the womb.
- infant-bouncers-and-rockers
NOTE: Refers to a slanted platform that an infant is strapped into and will bounce due to the infant's movement; generally used for infants that aren't yet mobile.
- infant-sitting-chairs
USE FOR: baby-seat
- stationary-baby-swings
- stationary-stand-up-baby-activity-centers
NOTE: Use for products that are like baby walkers, except that they are stationary and can be placed anywhere in a room.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-sleep-bags
USE FOR: sleep-sacks, wearable-blankets
- childrens-chairs
- childrens-bean-bag-chairs
- childrens-folding-chairs
- childrens-rocking-chairs
- childrens-upholstered-armchairs
- gliding-ottomans
- nursery-bedding
NOTE: Refers to bedding for furniture used in children's nurseries. Only use this term if furniture is not known.
- baby-bedding-gift-sets
- bassinet-bedding
- bassinet-bed-skirts
- bassinet-bedding-sets
- bassinet-bumpers
- bassinet-mattress-pads
- bassinet-sheets
- bassinet-fitted-sheets
- bassinet-flat-sheets
- cradle-bedding
- cradle-bed-skirts
- cradle-bedding-sets
- cradle-bumpers
- cradle-mattress-pads
- cradle-sheets
- cradle-fitted-sheets
- cradle-flat-sheets
- crib-bedding
- crib-bed-skirts
- crib-bedding-sets
- crib-bumpers
- crib-mattress-pads
- crib-sheets
- crib-fitted-sheets
- crib-flat-sheets
- nursery-bed-covers
- nursery-bedspreads
- nursery-comforters
- nursery-coverlets
- nursery-duvet-covers
- nursery-quilts
- nursery-blankets
- nursery-bed-blankets
- nursery-receiving-blankets
- nursery-pillow-protectors
- nursery-pillowcases
NOTE: For standard size pillowcases, see pillowcases in the Home store.
- cradle-pillowcases
- crib-pillowcases
- nursery-pillows
NOTE: For standard size pillows, see bed-pillows in the Home store.
- cradle-pillows
- crib-pillows
- playard-bedding
- playard-bed-skirts
- playard-bedding-sets
- playard-mattress-pads
- playard-sheets
- playard-fitted-sheets
- playard-flat-sheets
- toddler-bedding
- toddler-bed-skirts
- toddler-bedding-sets
- toddler-blankets
- toddler-mattress-pads
- toddler-sheets
- toddler-fitted-sheets
- toddler-flat-sheets
- nursery-decor-products
- baby-nursery-decor-gift-sets
- baby-nursery-window-treatments
- diaper-stackers
- nursery-basket-liners
- nursery-bookends
- nursery-chair-slipcovers
- nursery-clocks
- nursery-furniture-drawer-handles
- nursery-lamp-bases
- nursery-lamps
- nursery-lampshades
- nursery-mobiles
- nursery-picture-frames
- nursery-rugs
- nursery-switch-plates
- nursery-wall-decor
- nursery-growth-charts
- nursery-wall-borders
- nursery-wall-hangings
- nursery-wall-stickers
- nursery-waste-bins
- nursery-furniture
- nursery-gliders
- nursery-hampers
- nursery-hanging-organizers
NOTE: Refers to cloth or vinyl shelves that are intended to hang from the side of a crib or in a closet.
- nursery-storage-containers
NOTE: Refers to portable or moveable containers that are used to store products related to baby care. Use ItemType:nursery-hampers for containers to store dirty clothes.
- nursery-swaddling-blankets
NOTE: Refers to blankets that are shaped specifically for swaddling infants.
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- There are no available terms in this section.
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- checkered
- color-border-pattern
- decorative-border-pattern
- floral
- geometric-pattern
- gingham
- moire
- paisley
- patchwork
- pinstriped
- plaid
- polka-dots
- print
- solid
- striped
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-gear-tote-bags
- baby-bottle-tote-bags
- breast-pump-tote-bags
NOTE: Describes bags to carry breast pumps in, as well as associated products.
- diaper-tote-bags
NOTE: Refers to bags for carrying diapers as well as other changing products like wipes, diaper changing mats and extra clothes.
USE FOR: diaper-bags
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- checkered
- color-border-pattern
- decorative-border-pattern
- floral
- geometric-pattern
- gingham
- moire
- paisley
- patchwork
- pinstriped
- plaid
- polka-dots
- print
- solid
- striped
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-bathing-products
- baby-bar-soaps
- baby-bath-towels
- baby-bathing-aromatherapy-products
- baby-bathing-body-washes
- baby-bathing-cleansing-lotions
- baby-bathing-foams
- baby-bathing-gift-sets
- baby-bathing-hypoallergenic-cleansers
- baby-bathing-moisturizing-products
- baby-bathing-no-rinse-cleansing-fluids
- baby-bathing-seats-and-tubs
NOTE: Refers to smaller tubs that are self-contained and can seat the child or have a ramp that allows the infant to recline while being bathed.
- baby-bathing-travel-kits
- baby-bubble-bath
NOTE: Use for bubble bath intended for use by children of all ages, not just babies.
- baby-washcloths
- baby-health-and-personal-care-kits
- baby-nail-clippers
- baby-skin-care-products
- baby-lotions
- baby-oils
- baby-powders
- diaper-creams
- bathtub-toy-bags
- bathtub-toys
- childrens-hair-shampoos
- childrens-oral-pain-treatments
- childrens-sunscreens
- first-aid-products
NOTE: For baby first aid products, also use TargetAudience:babies.
- humidifiers
NOTE: For baby humidifiers, also use TargetAudience:babies.
- infant-multivitamins
- non-slip-bathtub-mats
NOTE: For baby bathtub mats, also use TargetAudience:babies.
- thermometers
NOTE: For baby thermometers, also use TargetAudience:babies.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- checkered
- color-border-pattern
- decorative-border-pattern
- floral
- geometric-pattern
- gingham
- moire
- one-person
- paisley
- patchwork
- pinstriped
- plaid
- polka-dots
- print
- solid
- striped
- three-person
- two-person
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-diaper-changing-kits
- baby-diaper-covers
- baby-diaper-liners
NOTE: Describes a disposable liner that goes inside a cloth diaper.
- baby-diapering-gift-sets
- baby-diapers
USE FOR: diapers
- cloth-baby-diapers
- disposable-baby-diapers
USE FOR: pampers
- swim-diapers
- baby-wipe-holders
- baby-wipe-refills
- baby-wipe-warmers
- baby-wipes
- changing-tables
NOTE: Describes tables or bureaus designed for changing diapers.
- diaper-changing-pad-covers
- diaper-changing-pads
NOTE: Describes pads that are water-resistant and designed to be used on-the-go.
- diaper-changing-table-covers
NOTE: Describes fitted covers that are soft and go over the pads, like a sheet.
- diaper-changing-table-pads
NOTE: Refers to contured pads that fit on top of the table and keep the baby from rolling off.
- diaper-disposal-bags
NOTE: Refers to plastic bags for individual soiled diapers.
- diaper-pail-deodorizers
- diaper-pail-liners
NOTE: Refers to either reusable nylon bags or plastic disposable ones.
- diaper-pails
- diaper-stackers
- toilet-training-products
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- There are no available terms in this section.
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- checkered
- color-border-pattern
- decorative-border-pattern
- floral
- geometric-pattern
- gingham
- moire
- paisley
- patchwork
- pinstriped
- plaid
- polka-dots
- print
- solid
- striped
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-bib-burp-cloth-sets
- baby-bibs
- baby-bottle-supplies
- baby-burp-cloths
- baby-dinnerware
- baby-dinnerware-sets
NOTE: Refers to sets that may contain some or all of the following: eating utensils, plate, bowl, and a cup.
- baby-drinkware
- baby-eating-utensils
- baby-flatware-sets
- baby-forks
- baby-spoons
- baby-feeding-gift-sets
- baby-food-mills
- baby-food-storage-containers
- baby-pacifier-leashes
NOTE: Referse to a cord with a two clips - one attaches to a pacifier and the other to the child's clothes.
- baby-pacifiers
- breast-feeding-supplies
- breast-feeding-pillow-covers
- breast-feeding-pillows
USE FOR: boppy
- breast-feeding-pump-kits
NOTE: Refers to the pumps, hoses, capture containers, and bags to carry all of the equipment in.
- breast-feeding-pumps
- electric-breast-feeding-pumps
- manual-breast-feeding-pumps
- breast-feeding-stools
- breast-milk-storage-products
- breast-nipple-therapy-products
- breast-pump-bottles
- breast-pump-cleaning-products
- breast-pump-power-supplies
- breast-pump-replacement-parts
- breast-shells
NOTE: used both to protect sore nipples and to correct flat or inverted nipples. They are worn inside a mother's bra between or before feedings (http://www.askdrsears.com/html/2/T023800.asp)
USE FOR: breast-shields
- nursing-bra-pads
- privacy-nursing-covers
- chair-booster-seats
NOTE: Refers to a seat that sits on a chair seat.
USE FOR: booster-seat
- childrens-chair-harnesses
NOTE: Refers to a harness that is worn by child and secures them to a chair or shopping cart seat.
- childrens-highchair-accessories
- childrens-highchair-covers
- childrens-highchair-floor-mats
NOTE: Refers to mats that sit underneath the highchair.
- childrens-highchair-seat-pads
NOTE: Refers to upholstered pieces that fit in the seat.
- childrens-highchair-tray-protectors
NOTE: Describes covers that fit over the tray.
- childrens-highchairs
USE FOR: high-chair
- childrens-place-mats
- maternity-pillows
- prenatal-monitoring-devices
- table-hook-on-booster-seats
NOTE: Describes seats that hook directly to the tabletop.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-knee-pads
- bathroom-cabinet-safety-locks
- childrens-home-safety-products
- appliance-safety-latches
NOTE: Refers to locks that keep appliance doors like ovens and refrigerators from being opened by children.
USE FOR: appliance-locks, oven-locks
- baby-monitors
- bottle-safety-caps
NOTE: Refers to caps that go on bottles and are difficult for children to unscrew.
- cabinet-safety-locks
- kitchen-cabinet-safety-locks
- cabinet-safety-straps
NOTE: Describes straps that are used to keep doors closed so children can't open them.
- childrens-bathroom-safety-products
- bathtub-faucet-and-fixture-bumpers
- bathtub-side-bumpers
- bathtub-thermometers
- hot-water-faucet-locks
- shampoo-bathing-visors
- toilet-paper-locks
- toilet-seat-lid-locks
- childrens-bed-safety-guards
- childrens-bed-safety-rails
- crib-rail-covers
- door-handle-safety-covers
NOTE: Use for a device that fits over a door-handle to keep children from opening doors.
- doorway-finger-guards
NOTE: Refers to a device that fits on the door or doorframe and keeps door from closing all the way so fingers don't get slammed in door.
- electrical-safety-products
- furniture-corner-safety-bumpers
- furniture-edge-safety-bumpers
- indoor-safety-gates
NOTE: Used to keep children or animals in or out of areas.
USE FOR: baby-gates, indoor-pet-gates
- infant-sleep-positioners
NOTE: Refers to pillows that keep the sleeping infant from rolling over onto their stomachs.
- stove-safety-covers
NOTE: Describes covers that go on cooking elements to keep children from getting burned.
- television-safety-shields
NOTE: Refers to a shield that covers the screen and controls of a television.
- vcr-slot-locks
- childrens-night-lights
- childrens-outdoor-play-yards
- childrens-outdoor-safety-products
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- There are no available terms in this section.
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- baby-gift-baskets
- baby-gift-sets
- baby-bathing-gift-sets
- baby-bedding-gift-sets
- baby-diapering-gift-sets
- baby-feeding-gift-sets
- baby-nursery-decor-gift-sets
- baby-toy-gift-sets
- baby-keepsake-products
NOTE: Use OtherItemAttribute of assortment-packaging for products that contain more than one item.
- baby-hand-and-footprint-makers
- baby-keepsake-boxes
- baby-keepsake-rattles
- baby-keepsake-tins
- baby-photo-albums
- baby-photo-journals
- bronzed-baby-shoes
- silver-baby-spoons
- baby-shower-party-invitations
USE FOR: baby-shower-invitations
- birth-announcement-cards
- new-baby-greeting-cards
- paper-stationery
NOTE: Use SubjectContent field to indicate theme (birthday, baby-shower, christmas, flowers, thank-you, etc).
- paper-stationery-envelope-seals
- paper-stationery-envelopes
- paper-stationery-sets
- paper-stationery-sheets
- thank-you-greeting-cards
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- There are no available terms in this section.
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- baby-shower
- baptism
- christening
- new-baby
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Revisions since 03/31/2009
Terms Added
Terms Removed
- baby-booties
NOTE: Still used in other departments.
- crib-shoes
NOTE: Still used in other departments.
- first-walkers-shoes
NOTE: Still used in other departments.
- infant-and-toddler-belts
NOTE: Still used in other departments.
- infant-and-toddler-blazers
NOTE: Still used in other departments.
- infant-and-toddler-bodysuits
NOTE: Still used in other departments.
- infant-and-toddler-christening-gowns
NOTE: Still used in other departments.
- infant-and-toddler-clothing-sets
NOTE: Still used in other departments.
- infant-and-toddler-coats
NOTE: Still used in other departments.
- infant-and-toddler-dress-shoes
NOTE: Still used in other departments.
- infant-and-toddler-dresses
NOTE: Still used in other departments.
- infant-and-toddler-hair-accessories
NOTE: Still used in other departments.
- infant-and-toddler-hats
NOTE: Still used in other departments.
- infant-and-toddler-jackets
NOTE: Still used in other departments.
- infant-and-toddler-jumpers
NOTE: Still used in other departments.
- infant-and-toddler-layette-sets
NOTE: Still used in other departments.
- infant-and-toddler-leggings
NOTE: Still used in other departments.
- infant-and-toddler-mittens
NOTE: Still used in other departments.
- infant-and-toddler-nightgowns
NOTE: Still used in other departments.
- infant-and-toddler-one-pieces
NOTE: Still used in other departments.
- infant-and-toddler-outerwear
NOTE: Still used in other departments.
- infant-and-toddler-overalls
NOTE: Still used in other departments.
- infant-and-toddler-pajamas
NOTE: Still used in other departments.
- infant-and-toddler-pants
NOTE: Still used in other departments.
- infant-and-toddler-parkas
NOTE: Still used in other departments.
- infant-and-toddler-raincoats
NOTE: Still used in other departments.
- infant-and-toddler-robes
NOTE: Still used in other departments.
- infant-and-toddler-rompers
NOTE: Still used in other departments.
- infant-and-toddler-shirts
NOTE: Still used in other departments.
- infant-and-toddler-shoes
NOTE: Still used in other departments.
- infant-and-toddler-shortalls
NOTE: Still used in other departments.
- infant-and-toddler-shorts
NOTE: Still used in other departments.
- infant-and-toddler-skirts
NOTE: Still used in other departments.
- infant-and-toddler-sleepers
NOTE: Still used in other departments.
- infant-and-toddler-sleepwear
NOTE: Still used in other departments.
- infant-and-toddler-socks
NOTE: Still used in other departments.
- infant-and-toddler-suits
NOTE: Still used in other departments.
- infant-and-toddler-sunglasses
NOTE: Still used in other departments.
- infant-and-toddler-sweaters
NOTE: Still used in other departments.
- infant-and-toddler-sweatpants
NOTE: Still used in other departments.
- infant-and-toddler-sweatshirts
NOTE: Still used in other departments.
- infant-and-toddler-swimwear
NOTE: Still used in other departments.
- infant-and-toddler-ties
NOTE: Still used in other departments.
- infant-and-toddler-tights
NOTE: Still used in other departments.
- infant-and-toddler-underwear
NOTE: Still used in other departments.
- infant-and-toddler-vests
NOTE: Still used in other departments.
- unisex-baby
NOTE: Still used in other departments.
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